Apple Pushes Back Mixed-Reality Headset Debut Two Months to June
bloomberg.com
bloomberg.com
I really struggle to see Apple are going to do it with mixed reality headsets. I just don't think it's time.
Additionally, a lot of these products are better when others have them too. I can't see many people wearing them, which might reduce how great they are.
While Apple has had some hits in recent time (AirPods), they’ve failed to innovate in a new/emerging category for some time now.
It will be polished, but that doesn’t == successful or revolutionary
In the current economy, with people who likely already have a smartphone and smartwatch, I'm not sure if people will be buying smart headsets due to cost of living struggles etc.
Apple, especially with the iPhone, has positioned itself as a "luxury" technology brand and benefits from exclusivity. I would see the launch of a consumer-friendly well-designed VR/AR headset from Apple with a premium price tag as a boost for them.
What better way to say how well you are doing in the economy than by wearing Apple glasses.
But with all things, there is a limit. This headset might not be a flagship device but perhaps akin to the AppleTV.
I think the whole "Show how well you are doing in the economy" device isn't really what is going to make it popular.
You also say "especially with the iPhone" the iPhone hasn't been the most expensive smart phone for quite a long time. Samsung and Apple are neck and neck when it comes to the price of a flagship mobile phone. Despite Apple's marketing.
I really don't think it's going to have that effect. iPhones still carry status thanks to the cumulative impact of 15 years of relentless marketing. But they're also extremely personal items that are on you all the time. Glasses are not going to be like that.
They always target higher margins if they can.
Leaving out AI integrations, APIs could be available for social media "see through my eyes" sessions by internet personalities. Overlay instructions for how to assemble a product or change a car tire. To help friends find each other in a crowded venue. It could be integrated with networked road and on-vehicle cameras to allow a driver to see around a blind urban corner, or to highlight pedestrians. It could brighten, magnify, and highlight items of importance for those with diminished eyesight. The more sensors integrated the more possibilities. Soldiers could have an infrared vision overlay and virtual laser beam pointing from their rifle barrel.
The applications are there. But it will take an org who can make it polished and accessible. Apple used to be that, I don't know if they still are.
I hope you’re sarcastic. I don’t think we need tech to decrease the quality of real-life human interactions.
I am just concerned there is no one there that will say, “this is dumb, real people won’t use it.” Even if it is interesting. Even if it works well. If it goes on your face you can’t look like a dork using it or only dorks will buy it. And I have to imagine Apple wants to sell to more than a hundred thousand or so tech weirdos and that is it.
Then there is the question of what does it do? The Apple Watch is great for fitness. What is the mixed reality headset good for? Why do I need this thing? How does it improve me life?
I'd say it's in the same space as Microsoft's $3,000 HoloLens hardware, just with more modern hardware constraints and hopefully getting rid of the 30 degree field of view limitation that the first version of HoloLens hardware had.
Apple has said that the intention is to follow up with a cheaper consumer version in the form factor of a pair of thick sunglasses, but so far that project keeps getting prototyped and canceled.
What was Apple's last new product? Apple Watch - which after a decade is still nothing more than a dumb client for the iPhone. "Mixed Reality" sounds like more of the same; a way for Apple to create an ecosystem where there's no Chrome or Google maps to compete against.
If you can’t play Steam games on them, then they’ll be a consumer product dud.
If they don’t work with CAD software that runs on Windows or Linux PCs, then the commercial applicability will be also limited.
Honestly, nobody has convinced me of the real-world use of AR/VR headsets outside of gaming and extremely niche markets.
I honestly don't believe Apple is going to be releasing anything in 2023 or anytime in the near future. I'll also be excited to eat my words!