Apple is rational. They won't sell this with marketing, they'll try to grow a developer community, just like with Mac, iPhone, iPad. My thing is, no matter what it is, it's a solution without a problem. I honestly can't believe they'll actually release it, and if they do, I won't believe it will be successful until it is. Just because Apple is Apple doesn't mean they can do the impossible. Usually Apple will take what is there and make it better. But with this, there's really nothing there to speak of, just a very small amount of splintered vociferous supporters of VR, and even less with AR. Watch, they'll downvote my comment soon enough. Apple needs to sell this to a lot of people that wouldn't think they needed or wanted it. But this isn't an iPod, so I just don't get how it can possibly be made essential or even sexy. Trying to make VR/AR a successful seller is like trying to fight a land war in Russia in winter.