For only $10 more, they'll send you three pounds of fries served in a greasy paper bag, a Terrible Towel, and a Donnie Iris cassette single of "Ah! Leah!". It's the best deal in academia.
All jokes aside, if you'll allow me a tangential but relevant aside, a lot of people have heard of Carnegie Mellon, but very few have heard of Richard Caliguiri or David Lawrence. They were both mayors of Pittsburgh, and both led the city through urban renewal and revitalization plans that accurately foresaw the decline of the steel industry and consequently redirected resources to future-forward endeavors -- in this case, academia. Fast forward almost fifty years, both CMU and UPitt are world-class institutions, a plethora of industries (finance, robotics, healthcare) are thriving, and the city is widely seen as one of the most living cities in America.