Don’t like it? Make your own search engine. Oh, you can’t because Cloudflare.
I've long suspected Cloudflare itself commissions DDOS attacks just to sell their own services and that they attack rivals too. Look at one of the live maps of cyber-attacks some time, you'll see a lot originate and are destined inside the US, and that they mainly come from cloud providers. Then just imagine how cute you'd feel about yourself if you figured out how to use the cloud to burn everybody who didn't pay you protection money or enter into your free tier where you merely own the TLS certs. I think they got a bit too cute just like we've seen before with the dragon infitity logo signature the NSA uses.