Any recommendations for books that are less "quaint"?
That said, Kahneman Tversky and Ariely dont deal with scene perception - which is what you would want to look into if you were interested in planting ads. They all started off as vision researchers then shifted into deeper cognitive work.
If you want some scene perception look into Dan Simons or Ron Rensink.
Why [Everyone Else] Is a Hypocrite -Kurzban
How The Mind Works -Pinker
The Stuff of Thought -Pinker
The Evolution of Human Sexuality -Symons
Where Mathematics Comes From -Lakoff & Nunez
Passions Within Reason -Frank
Culture of Honor -Nisbett & Cohen