I'm not with Martin, but scuttlebutt is that the flight controls take into account takeoff and landing winds, then use that to adjust the flight attitude on approach and takeoff, since the wind can add to the effective airspeed for rotation.
Once it tags the ground the flight procedures have it nail itself to the pad double quick. That's about the only dodgy part, but they've done it from the back of a speeding truck and it looked fine. Hell of a lot finer than "drive the plane into a rubber band hanging from a stick".
https://www.atmosuav.com/product/mapping-drone-marlyn?view=w...
It transitions into forward wing flight after take off. It does achieve a greater flight distance/flight time per battery compared to the same size of thing as a quadcopter, but NOT as great of endurance as something like a 2 meter wingspan VTOL with four lift motors + single thrust motor, such as:
https://www.foxtechfpv.com/foxtech-loong-2160-vtol-mapping-p...
This page [1] suggests $17k, is that likely on the money (pun intended, sorry) or just a random scam site?
go look at pricing for the DJI Matrice 30 (M30) for some comparisons...
The original comment is spot on: hovering vertically with a big wing also vertical just doesn't work well in the real world. That said, the situation might be different for very small drones, for similar reasons to why you don't build full size quadcopters.