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"Google also spent a long time in the early 2010s focusing on something other than SQL which, while it may seem bananas now, was not that crazy when everyone thought Java was going to be the data engineering language of choice."

Anyone know what this is referring to?

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Hi there! Author here. What I was referring to was MapReduce/BigTable. While I think BigQuery always had SQL support, some customers in the early 2010s had the perception that Google was more interested in building a new language for queries rather than support something for SQL.

Mike Stonebraker talked a little bit about this in the context of MapReduce on the dbt podcast recently: https://roundup.getdbt.com/p/ep38-a-romp-through-database-hi...

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