He may very well prove that you can make a social media service more profitable by making it more harmful to users and damaging to the community in general.

I'm not sure selling sausages made out of sawdust is a big win or even that interesting of a business solution. It's a short-cut that most companies could take if they were to chuck their ethics out of the window (and possibly be willing to break the law).

But if it makes money a large swath of the tech industry will hail it as an innovation and follow suit. Which is kind of sad. And also, at the end of the day, why we need laws against selling sausages made out of sawdust.