I've had some business in Los Angeles over the years - not much, but I got there off and on. Depending on the airport you're flying into, depending on the landing approach your plane takes, and depending on what side of the plane you're seated on, the sign can come into view and it is quite large in the distance. I don't think I ever got over the thrill of seeing it - it is just so iconic - I really don't have the words to describe it.