There's a backlash here though.
I've actually stopped telling people I don't watch TV because there is now a "holier than thou" aura around it. I think most people hate how much they like TV, but if you mention how you just stopped TV all together, they think you are just rubbing it in, like you're better than them. Like the guy who always talks about he was just "hitting the gym". No one like that guy either.
Any suggestions?