Thanks for the reply! I don't want to be overly critical and I agree it's important. And yes trying to keep things briefer matters too and is something I often struggle with. I just don't think the tradeoffs were quite right. The alarmism approach has gotten overdone, because in terms of percentages there are lots of things we just live with that are "killing us" by the measures you use there. I deal a fair amount with things like network/computer security that have long been seen as low priority cost centers, and it's always challenging to be in a "proving a negative" or "black swan" sort of area where the default result is nothing happens. I've found in those contexts it's important to chart a middle course between complacency and exhaustion/defeatism. For a long time I was most worried about getting any attention at all, but I've found over the last few years that it's also easy for people to start to feel so overwhelmed that they just give up and yolo it so to speak. So an approach of "this is real, but we can make real progress and it doesn't have to be perfect and here's how" can be effective. Or even a "here's what to ask for/look for over the next few years".

One bit of luck in this specific case is that we do have some relatively decent, relatively easy numbers. "Demand to know CRI & R9, and look for ones that are 80-100 in both, the higher the better" is doable for non-experts and not that far off together I think.

>But as far as actionable measures... I did put those in there. Incandescents, on dimmers, in evening spaces.

I don't consider that actionable myself frankly. Can be an option for "those who are really worried right now" sure, but I don't think most people are ever going back to this, and indeed even finding incandescents at all is going to become harder and harder. How many people have dimmers installed at all in general? How many know how to? How many will go to the effort, vs changing a light bulb? The energy savings and other advantages of LED-based lighting (particularly smart lighting) are too strong. If you present this as one-or-the-other, I think the vast majority are just going to write this off as the same category as various chemical hazards that don't seem like there is much individuals can do conveniently and is stressful to think about and thus people choose not to think about it.