Look at all the stuff this generation of workers have built in big tech — the amazing devices in all areas of the market, the progress in electric cars, the massive scale in compute infrastructure that enables most smaller companies to easily spin up entire regions rather than run their own hardware…
We now carry devices in our pockets that put more information at our fingertips than entire civilizations could access throughout all of human history. Mobile payments have enabled entrepreneurial capitalism in impoverished parts of the world. Anywhere we are, we can get a map of our location and directions to anywhere we want to go.
The scale and technology that makes remote work even possible for much of the population didn’t even exist a decade ago. Some pieces existed but they never would have scaled the way we needed them to. If you didn’t lose your job during the pandemic, you ought to be grateful to the major cloud providers for the fact that your video conferencing software was able to function while you and almost everyone else were piling onto it. You should also be grateful there were multiple delivery companies able to bring you groceries and restaurant food when you weren’t allowed to leave the house. I know restaurants are grateful for the delivery services — so many more would have gone out of business if in-person transactions were the only way to sell their product!
Anyone who owned a total market index fund in the past decade has benefitted massively from the success of big tech, including most pension funds, university endowments, and many individuals. The creation of wealth has been enormous in scale and enormously socially beneficial.
The big tech companies have delivered results to our economy like the space program did — most of the technology that smaller companies and startups depend on was developed by big tech and either turned into a line of business open to others (like AWS) or was open sourced (like Kubernetes, most of the major app frameworks, multiple programming languages, distributed consensus, distributed tracing, modern CI/CD…) The industry as a whole would be a lot worse off if that hadn’t happened. So what if some of it was used to sell ads?