I have a bunch of weird hobbies, including things like brewing mead, making cheese, and yes, I have made kombucha. Years ago when they were still in a garage, I walked into the "office" of what is now a nationwide kombucha brand. I didn't know anything about kombucha but there was a lot of hype about these people. I started asking questions and was directed to the "head brewer." I wanted to talk microbiology, but it was very evident they had no effing clue what was actually in their mother culture. Sure, they knew how to dump it into their tea, but that was about it. Not very long after that, they had reached national distribution. I think there are a lot of lessons in there for people who are worried about imposter syndrome or people who think all you do is build a better mousetrap, as it had nothing to do with their product and everything to do with the founder having deep ties to the grocery world.