It was quite serious. Some people may be constrained by money, and a difference between having a GPS and camera and not having them may be a deal-saver. Power-users may want a faster phone, maybe with a different processor or more memory. Like it or not, Apple can't make a phone which satisfies everyone. With different hardware, maybe you can get a phone perfect for you - or who knows, maybe a company will make them on order sometime in the future, like Dell does with computers. Honestly, I don't see what you find so funny about this list, and I don't see the need for a snarky response.