Why would data be useless?
So if someone says that opt-in data is useless, I'd say that out-out data is just as useless.
And then we have to pretend that implementation, collection and analysis and then further actions would make it worthwhile.
Googler 2: The data says 100% of users are opted in, so deprecating the obsolete and unpopular opt-out functionality is the evidence-based choice. Ignore the shrill demagogues on the mailing list saying otherwise, their anecdotes are meaningless.