I offered people working in a call centre environment to learn crm administration: gradually, with all the support they may need, etc. We would have transitioned them into new roles once they gained some knowledge. The pay in new roles would have been higher than they'd ever get in the call centre environment.

There are lots of things people can learn in a relatively short period of time that would benefit them. It may not be financial reward at first, but being able to draw the necessary insights, do things faster and more efficient are beneficial the many.