Not only that: overroasting shifts the beta-carboline profile more towards MAO-A inhibitors from MAO-B inhibitors.
That can alter personality and cause impulsive behavior, such as impulse purchases.
THAT is why they are burning their coffee.
That can alter personality and cause impulsive behavior, such as impulse purchases.
THAT is why they are burning their coffee.
To quote some random authors: ”evidence has shown a strong relationship between impulsivity and genetic variations of the enzyme primarily responsible for 5-HT degradation, monoamine oxidase-A (MAO-A)”
Those genetic variations change the activity of MAO-A. The same effect is acquired by habitually consuming coffee.