Watching growing startups hire a junior data scientist to analyse their new mountain of data is very entertaining. One of their first findings is their revenue/growth seems to be dropping… “we need someone to focus on growth/revenue ASAP”. They hatch a plan, build a team and magically their growth starts to recover.

The issue was spotted in April/May, the building happens during the summer and is launched In September… I’ve watch this cycle happen so many times, I’ve given up trying to point out that the issue is just seasonality.