* https://en.wikipedia.org/wiki/Understanding_Media

* https://en.wikipedia.org/wiki/The_Medium_Is_the_Massage

If you actually want to experience McLuhan, and learn how he occurred, look no further, https://youtube.com/watch?v=wgj-s46Mpyc&feature=shares

Also some of his lectures and conversations are available on your local video sharing platform. He’s a witty speaker.