All of the advice in that article isn't going to bring your server latency for an API call down from 1000ms to 30ms, but rather from 30ms to 25ms. So sure, if you absolutely must optimize that 30ms call after you have fixed everything else then go ahead, but very few are at that stage or will ever get to that stage. And if you try to optimize that last 5ms at the expense of the much larger issues then you are actually making things worse.