The only way we can get hollywood to innovate is to make a convincing case that by innovating they can make more money.

At 99c a pop, you would need _billions_ of views to compete with the income of a blockbuster [not to mention innovative] film like Avatar, which according to Wikipedia made nearly $2.8 billion. If you look at the most popular YouTube videos, you'll find things like Justin Bieber's songs with about 700 million views. Making the generous estimate that about a tenth of those viewers would pay for that content, you would make about $70 million, which is orders of magnitude less than what they do now.