For instance, in many cases, when a car has injured a cyclist severely, there could have been infrastructure to prevent this (e.g. separate bike lanes, clear road layouts, …). A helmet would not have prevented the accident.
Similarly, unless someone's crossing a dark street at night without looking for oncoming traffic, why should pedestrians have to be wearing reflective gear all the time, when there could be well-illuminated crosswalks, slower driving speeds, speed bumps etc.?
(I'm not claiming there aren't cyclists ignoring red lights or pedestrians randomly crossing roads in unsafe situations … that's usually the next argument.)