Tbh I find even "hard" engineering easier (certainly more comfortable) than "easy" marketing because there is a correct, verifiable and testable answer.
Thanks for the feedback. For every 1 person like you who tells us there are 500 probably who just silently are turned off
Business users care more about utility and social proof than whether you overuse emojis.
I wouldn’t take too much stock in one guys opinion from HN.
Test your design and see if it works.
You may find out that emojis perfectly communicate “feeling” over a wall of text.
100% this!
It could be that there are 500 other viewers being turned off silently, but conversely there could be 500 viewers who find it all appealing.
> Test your design and see if it works.
How would you go about doing this? A redesign and show it to a sub-set of users and see if there is any measurable difference in conversion? This is one of the hard things I struggle with, and seems OP too, is how to actually measure stuff that doesn't have a (single) "correct" answer, such as marketing choices.
Both helped me a lot as an engineer needing to do design. They are strong individually but I found them to be a powerful compliment to one another when read side by side.
Steve Krug is a former colleague and brilliant guy, but at this stage learning how to test and hear from your users in practice is time 10x better spent than just learning the theory.
But I agree with richard and for me it is especially the logo. It feels to me like a logo an alibaba vendor that sells light bulbs would have. I don't know where this specific description came from, but it just feels cheap.
I wish there was a unit test for stuff like this, so I could simply make it go green!