$60 / year for the connectivity, that is, $5 / mo. Compared to almost any other solution, it's peanuts, even in an urban environment where other options abound.
There definitely should be a lot of market for for such an extremely low-end kind of connectivity, with small hourly updates. Weather / water / fire monitoring stations, maybe even pipelines (as a fallback for the usual wires / fiber), a backup emergency link for trucks / cars / watercraft / small aircraft / drones. The built-in GPS is extra helpful.
No, this may be huge.