> but provides little help if you're writing for a broad audience and want to minimize blowback

Does writing a guide or policing language that causes blowback provide help? If you're speaking to a room full of people and half favor this language and half don't then you've only shifted the grievances from one side of the room to the other.

There's no easy answers here, but I don't think writing language guides or policing peoples language actually accomplishes much.