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Eli is not adding anything to the discussion. S/he is not disputing the content of the article; just the motive. Are we going to have an SEO discussion about every article that makes it to the frontpage?

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I can respect not wanting to have constant meta-discussions about each submission, but I think SEO is an interesting topic in its own right. Especially the sneaky-but-still-white-hat type. I'm not even sure there's necessarily anything wrong with it; it's ultimately based on creating content that people want to read. (I didn't flag this article, for example. It's an interesting story.)

But I think it's worthwhile to note that this post was almost surely written with the primary intent of boosting page rank as a sort of guerilla SEO.

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