If an executive is making a choice between profit and safety, then the regulatory regime has failed.
The only way capitalism can work is if risk and reward go together. If a company can profit from taking a risk, but does not suffer the true cost of a failure, then they will be incentivized to take irresponsible risks. The best example of this is 2008, where financiers gambled themselves into oblivion, but got bailed out when it went bad.