Uhhhh... It eliminates competent, skilled people who don't have the time to memorize the latest cargo cult trends in hiring. Look in the article for a glaring example.
"Invert a binary tree" is actually considered an easy problem to test your basic knowledge of how trees work and tree traversal.
So would simply printing out a tree, and at least that's something a person might actually do.
Tree "inversion" doesn't even make any sense and at this point I'm convinced that the cargo cult is choosing it because it's the extent of their own understanding of trees and somehow sounds extra technical to them.