I've seen this language more and more frequently: minimized (kind of) + maximized (a lot) qualifiers. No real insight, just interesting.
I've seen this language more and more frequently: minimized (kind of) + maximized (a lot) qualifiers. No real insight, just interesting.
Edit: just looked it up and wikipedia has a difinition I didn't know :)
https://en.m.wikipedia.org/wiki/Mollifier
However in the colloquial usage 'round these parts mollifier means to soften or make gentle
This particular use of the word is trying to "soften the blow" of the discomfort that the listener (in this case, reader) would feel at the un-modified phrase. So if you just said "which honestly upset me a lot" that might seem like an extreme reaction for just a price increase of some service (it's not as if someone is dying), so the "kind of" is added to signal to the listener/reader that the speaker acknowledges that this is perhaps too-strong language for the situation.
I don't know if I should thank you for this insight or if you just cursed me.