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Comment by Benjamin_Dobell | Hacker News Reader

Not a fan of the Wise rebranding. It immediately made me uncomfortable.

After thinking about it some more, it is because the rebranding is "fun". I'm transferring significant amounts of money through this company. I don't want fun. I want someone I can trust, that's it. The TransferWise to Wise rebranding was seamless and didn't damage trust. I'm going to keep using Wise because they're the best option right now. However, starting up the app for the first time after the redesign was incredibly uncomfortable, and that feeling hasn't gone away.

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It's still TransferWise to me :) Like all the other rebrands, the important thing was that I was sold on a different name and their service. I use it because I have to ship money to my US account monthly. The service + cost is all that matters, not silly redesigns or 1-syllable names.

Cashapp is an example that's very very fun and also very reliable and popular

Funnily, in colour psychology, the colour blue signals trust.

I just did the update. This "upgrade" indeed sucks. It's also a mediocre job. The colors are not well picked and I feel the color palette is dizzying to the eyes.

Too many hires?!

Me too, I'm wondering why they decided to switch immediately. Why not provide user with a toggle to switch between old and new UI, then they can see how the data says

Why not provide user with a toggle to switch between old and new UI, then they can see how the data says

That's because they probably don't want to. Even those who do "data-driven decisionmaking" usually tend to massage it to fit their narrative.

Incremental experimentation? Slow

That's worse and confusing for the end user in the long run. It's also difficult and costly to keep two development lines in parallel. And confusing when giving support. My bank still has an old and a new site (or at least design) and that's been going for 5 years. Insane.

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