are these LLMs just answering the question "if you found this text on the internet (the prompt) what would most likely follow" ?
A lot of the utility comes from the later finetuning. You can see this using the examples from the article, every mistake they identify with GPT-3 (which is the unfinetuned version) is answered correctly by chatGPT, which has gone through an extensive finetuning process called RLHF.
How you train a model and the inference jobs it can do don't necessarily have to be the same.