I've been screaming about the OpenDoor's and RedfinNow's of the world for several years. These are in effect payday lenders for homes, dangling low all-cash offers to entice desperate sellers to hit the bid quickly. Ironically, these companies manage to lose money anyway, perhaps yet another sign that SFH's weren't meant for this. Incredible that even after 2008, we have yet to really learn that the financialization of people's homes should be pretty darn close to a non-starter.