Not trying to break your party, but GrayLog2 solves all those problems. Most businesses/startups do not need well marketed DataDog or Logtail.
Free, fast, versatile, adaptable to almost every case
Free, fast, versatile, adaptable to almost every case
Your company?
Anyway - not a "competitor" to the genuinely free and open-source Swatchdog.
Not sure what "genuinely free" means.