Who is this for?

Is this actually solving a problem someone has stated they have?

This feels like an attempt at solving a problem that nobody has. In an effort to differentiate themselves, I think they've lost sight of what users actually want.

Here's what I want from ubuntu, as a (past) user: a solid distribution that gives me a reasonable default setup without a lot of fuss. I mean, I'm installing linux, you can probably already assume I sort of know what I'm doing. I want something that gets out of my way, not something constantly asking me to adapt and "rethink" how I go about using my computer. I know how to use my computer just fine, thank-you-very-much, leave me with my menus.