It also dates it, in the same way that "Bill and Steve won't respect you in the morning" would make it uniquely a thing of ten years prior. Whereas making it generic makes it more timeless, and timelessness is good design in general.
(edit) Why am I at -1? Balmer is a more reasonable match for Bill, but he is not a founder. Jobs is a better fit, but it is odd to see him paired with Gates.