Apple should make an M3 MacBook SE and sell it for $850
- MacBook SE using old M1 body: $850
- 13" MacBook Air: $1200
- 15" MacBook Air: $1400
- 14" Macbook Pro: $2000
- 16" Macbook Pro: $2500
It'd be a very strong lineup from top to bottom.
A MacBook SE with an M3 at $850 would devour cheap Windows laptop competition. Today, the average selling price of a Windows laptop is around $700. At $850, a MacBook SE would provide insane value and would entice people to switch to Macs en mass. There are more iPhone + Windows laptop users than iPhone + Mac users today because the base price of a Mac has been so high historically.
Steve Jobs used to say that Apple didn't know how to make a cheap laptop that is also good. Apple knows now. It's with Apple Silicon.
Clearly, Apple's margin for the old Macbook Air is high enough that it can afford to sell it for $799. It's on sale for $799 on Amazon right now.