Our marketing team using it for writing copy, tweets, etc have clearly demonstrated it's not just recycling content.

Somehow it can generate new forms of content. One of our big campaigns in the last week used slighlty edited ChatGPT copy, the biggest surprise was it could write JOKES about our company, that were FUNNY AND MADE SENSE. That alone has shocked leadership into deeply looking into AI a lot more.

People are truly underestimating the emergent power of these neural networks.