Sadly, this glosses over the actual acquisition process and details.
Also, user information would be great. # of users prior to purchase, # since, changes in conversion rates, changes in revenue, etc.
http://47hats.com/2008/07/a-tale-of-selling-a-microisv/
Where the owner of HitTail started from is anyone's guess, but I'm sure it was "as much as I can get" :-)