Possibly the central point of the article is not that "Apple is bad" but that most of us are quite oblivious to the working conditions which bring us cheap and fun gadgets.
We recognize that we cannot avoid benefiting from cheap labor on a daily basis. But just as (according to the article) companies could choose to enforce safety standards, we too might be swayed to demand better from Apple and other companies if we had a bit more exposure to the realities of the situation.
And the article drives home the point that we (customers) don't really care; if we did, we would stop buying [widgets] and [company] would enforce those standards.
Nothing new, sure, but it helps to put a face on the reality of the situation in terms of icons that all of us can recognize.