The President never used the word “bailout”. And that’s because this is not a bailout. Taxpayers aren’t on the hook for a penny, and the money is going to depositors not the people who caused the problem.
But would you retweet something that calls your actions “bailout”? Especially if you don’t want it to be called as such?
The article says the Treasury wanted to emphasize that this action is not a bailout.