McDonalds #McDStories Twitter Campaign McBackfires

Other than that it falls under the "there is no bad press" category. It's not like everyone viewed McDonalds as some authentic brand. It's disposable corporate food, we all know what to expect.

Just lots of free McDonalds advertising.

Hindsight is twenty-twenty. McDonalds followed the social media best practices to a T and still got burned.

While it's easy for the Chris Brogans of the world to create a new post about "Lessons Learned from McDonalds' McFail," the truth is, nobody thinks it will backfire until it does.

That's the fundamental nature of disintermediation.

Even considering the irony that I'm sitting here about to start my 12th hour of work, surrounded by fast food wrappers from a two day emergency hack-a-thon to fix a release at work.

Sometimes, "crap" is all you have time for...