This is very true. I bought an earphone recently because it had the best technicals for its price-point. I was nice, but somewhat overwhelming to listen to for a long time. Some songs were harsh and sounded too airy. As much as I wanted to love it, I couldn't.
Then I bought a cheaper one that lots of reviewers said sounded good on anything they tried (Tin T2). It had "worse" technicals but guess what, I'm using it more than the older one and finding it way more pleasant to listen to.