If it was profiting @ 75K a year, thats half a designer, half a marketer and half a programmer for a year. Hire them in, and let them do what they like with it for 6 months. Get interns and let them have a play with it if you want to give some kids a chance.
It's usually a bad idea to shut down a profit center, unless it truly is unsustainable. @75K this was doing well and IMO should not have been shut down.