When I am reading about BP Next or viewing this video, I get the feeling that this "move" has something to do with Wunderkit launch http://www.wunderkit.com/. Be it the timing, be it the coloured backgrounds on the video, etc. I don't know exactly why, but I get the feeling.

And I am saying this, despite being a huge fan of 37s, their products and their philosophy (as demonstrated in their books and SvN). I have read everything they have written and I am a paying customer.

I also feel, however, that BP Next would be one more great product from 37s.