TFA is about bonuses, not stock. Stock sales were (as is usual) automated and scheduled. Executives simply cannot have discretionary "day of", impromptu kind of stock sales.
But even the bonuses were on a scheduled calendar.
That said, it's possible they kept the ship afloat just a little longer, to make sure those payments occurred first. /Then/ they took on the risk of a cap raise. I'm not saying that happened. I haven't studied it closely enough.
For me what's more worrisome is the incestuous relationships.