MySpace, Auditude, And MTV Have Just Figured Out How To Monetize Online Video

Should read "May Have Just Figured Out." Why do people have to write such over-the-top headlines?

Let's give the technology a few weeks and then judge its efficacy. Techcrunch is the same site that claimed Hulu would crash and burn.

Oh, don't forget to read the last linked story:

http://www.reuters.com/article/wtMostRead/idUSWEN87182007061...

Apparently, Google tried something very similar _last June_.

I installed the BlockSite addon for Firefox (https://addons.mozilla.org/en-US/firefox/addon/3145) specifically to disable techcrunch.com links on this site.

It's works WONDERFULLY! I see a sensational headline, and even if I give into impulse and click on it, it's not an active link, and I'm reminded about headline pandering without having wasted the time to read the blog post.

It seems to me that this allows Myspace to identify owned content but does very little in terms of monetizing that content. How often -- really -- have you watched something on Youtube and said "Geez, I'd like to buy that!"

All this appears to do is to provide some ammo to the copyright holders that the technology exists to deal with takedown notices efficiently.

the same technology could be used to point to free full versions of the clips.. wooohoooo... if only...

On the other hand, users might be pissed off that the videos they upload are being changed.