At scale, this happens worldwide in shopping malls already and the loadshedding demand management in HVAC and chiller room is immensely valuable.
Sure. It's only 2%. Two percent of Musks net worth would fix homelessness in San Francisco applied annually. [edit: Actually, it's 2x too much]
2% of cost savings on inputs to a product could translate to a 50% increase in net profit. "oh well. its only 2% so why bother..."