Whether or not it's standard is irrelevant. Ole asked you to cite him if you use it. So, if you publish academically, either don't use it or cite him. If not using GNU Parallel hinders your science then the tool must be material to your work flows.
For comparison, how many dumb citations do people add to their papers that point to marginally relevant work coming out of the same research center or academic lineage? Those aren't scientifically relevant but they are standard. Let's not pretend the academy is full of citation purists.