The hardware is one of the easier parts to build for an EEG system. Along with this device, you could also buy a very similar device from https://openbci.com (about $1000 for 12 channel, $400 for 4 channel).
The challenge in letting "anyone connect their brain to a computer" is in the electrode design and comfort/weirdness of the device.
First you've just got the dry electrodes, which can be expensive, and in many designs (Muse S) wear over time, requiring replacement headbands.
Many devices try going for the through hair electrode design, which is challenging for people with lots of hair, or curly afros (like myself).
Once you've got your electrodes figured out, then you have to figure out how to keep them in place, comfortably, over an extended period of time.
Ok, so you've got that sorted, now get that into a form factor a person will be happy to wear.
We are starting to see in-ear EEG devices built into headphones like the Emotiv Mn8 (https://www.emotiv.com/workplace-wellness-safety-and-product...).
However, even in these locations the electrodes are going to be sensitive to movement. So great it you are sitting still at work, but what are you really trying to accomplish.
So that's all the bad news. The good news is that with the low cost and experimentation that is happening in this space, I suspect we are going to learn more about the brain in the next 10 years than we have in the last 50.
It is becoming easier to watch the brain and learn more about it's functioning.
Many people ask what the benefit of a BCI device is. Unlike fitness monitors, which are giving users data, I believe the near future of BCI is in neurofeedback.
We're seeing a bunch of development from different start-ups (a bunch in Sydney, AUS - so reach out if you're local) that are looking at neurofeedback for treatment of psychological disorders.
At https://soundmind.co, we're using neurofeedback during sleep to increase the efficiency of deep sleep.