Turning "QE" into a catchall for anything even sort of related to central banks holding more bonds isn't helpful. When words have too many meanings they have none, communication breaks down and people talk past each other, exactly as is happening here.
This is like the whole debate over whether or not there was a bailout. In the colloquial sense there absolutely was. In the traditional policy definition it really wasn't. It may seem academic but if you're interested in how this will affect the taxpayer then it makes a big difference. Both the Fed and FDIC are exercising the tools within their ordinary powers.